contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.


Our Purpose

Our Purpose

Our purpose covers four broad areas, outlined below: 


Education and Extension


  • Provide agricultural extension services to the next generation of farmers and enable consumers to make informed food choices.


  • Facilitate the peer-to-peer sharing of skills, research and knowledge amongst producers

  • Pursue broader research and development projects in partnership with allied organisations to support the long-term viability of our agriculture and food production industry

  • Empower consumers with awareness and experience of the processes, practices and culture embedded in our local food system

  • Encourage more Victorian food buyers to purchase healthy, sustainable food with intent and support farmers they have met, whose practices align with their values.

Local Employment


  • Multiply viable career opportunities for passionate food professionals.


  • Confidently promote farming is a sensational way of life and viable, fulfilling career choice.

  • Develop a local apprenticeship program that integrates work experience with vocational training to create opportunities for our young people, across the entire food system.

  • Advocate fair terms of trade for farmers by educating consumers, diversifying the supply chain and fostering high-value niche production.

  • Proactively position new supply chain and farming models in our community to create new business and expand existing local business capacity



  • Stay the course and deliver sustainable outcomes to our community well into the future.


  • Build an adaptive, innovative and profitable enterprise that creates value through trade. 

  • Market a strong local brand that demonstrates the integrity of our producers and our community.

  • Put forward a value proposition that is directly responsive to the needs of our local growers, cookers and eaters.

  • Prioritise the long-term viability of our organisation in addressing local needs.




  • Create mutual benefit for our community and food system through our activities.


  • Build a supportive culture that values inclusion, partnership and individual wellbeing.

  • Apply the pride, passion and initiative of our community to imagining and implementing our future food system.

  • Harness new technology and the web to engage with the wider Victorian, Australian and Global communities of farming and food system advocates

  • Work directly with allied community organisations wherever possible and seek opportunities to actively promote the work of these groups.